The Influence of Social Network on Consumers

Social networking emptied your wallet? Sounds incredible, but it is a real phenomenon. A latest survey recently shows, indulging in social networking is not only time-consuming, and will unwittingly allow the user to spend money like water. Users always show newly bought items online, potentially affecting attention of their friends and some of them will click on the relevant link, then ultimately lead to buying behaviors.

Obviously, social network has a huge influence on consumers, a lot of brand advertisers also said that the prospects are very optimistic about social advertising. However, a problem plaguing the brand is that no uniform measure of social advertising conversion effect. Faw-Volkswagen, KFC, BMW and other first-tier brands have always been considered to be the leaders of innovative marketing, they took the leads in bold attempt through Tencent social ads platform, and won an unexpected effect - not only the ad clicks were enhanced, but also the interactive user participation, dissemination and sharing achieved a good response.It may be able to provide some reference samples of advertising effectiveness of social networking.

As I learned in lesson 2, in fact, the phenomenon above results from social recommendation, including direct social recommendation and derived social recommendation.

I reckon that the adding social elements, changed the way of communication between users and brand advertisers. Users passively accepted information of advertising previously. But now social advertising is recommended by real relationships chain guiding, advertising appeals more convincing active concern, then the value of advertising become higher.

That is all my opinions,welcome to leave a comment of your viewpoint. Maybe you could give me some suggestions if possible. Thank you.